Forkly: The Ultimate Eating Out App?

August 24, 2011 Apps and Services

Forkly is also offering the ability to control and personalize your restaurant’s menus based “on patron’s taste.” Not sure how they are going to do that, and this seems like another step in the direction of tailoring and customizing our experiences specifically to our tastes, which is either technology making our lives earlier, or another sign of just how fat, lazy and stupid we’ve become that we can’t even decide what to eat.

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When Social Media and Reality Meet…

August 22, 2011 Brand Damage

But because consumers and the general public will almost always, at least initially, side with the offended customer, businesses needed to be extra careful how they handle these instances. Customers can be bullies no doubt. And a business owner should always protect their team members and employees from an aggressive and offending customer. This really is new territory.

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Fashion’s Getting Located

August 21, 2011 Apps and Services

The big take here is the location-aware sensibility. Being able to easily find and sort what my followers and friends are finding out there in the wilds is starting to make the shopping experience much more relevant and interactive. We no longer need to go shopping with friends who have proven out to have great fashion sense.

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The State of Social Media: Restaurants in New York City

August 18, 2011 Hospitality Biz

Whether measuring in Klout scores, retweets, mentions on Eater, mainstream press attention, etc.. success in social media is really a feel thing. Eventually we will have great tools that cross-reference actual POS sales against social activity, but until that day and even beyond that, whether or not a restaurant can be said to be successful with social media is going to be subjective.

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The Truth About Groupon Starts to Emerge

August 17, 2011 Apps and Services

Investors already expected Groupon to have lost lots and lots of money “acquiring its customer base,” but now its just a matter of just how much money they are losing. And this company is going public? WHY LORD!

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August 4, 2011 Building the New

Jack Daniel’s experiments with branded content, maybe, possibly

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How Bureaucracy Kills In the Digital World

July 15, 2011 Apps and Services

And I am not saying that Google Plus is going to kill Facebook. In fact, it may make Facebook stronger and better at what IT IS. But the mere fact that another major social network launched, one that as of this writing has crossed the 10 million member mark already, in the time that it took to get this Facebook strategy launched, proves the point that marketers and brands cannot wait to act.

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Erasing Your Digital Past: Zac on Good Day New York

April 20, 2011 Social Media

I had the good fortune of being asked to appear on Good Day New York this morning. The segment was about managing your online reputation, especially in a world where bad news is only a google away. I don’t look fat do i? How To Erase Your Digital Past: MyFoxNY.com

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The Wallaces: Questions for the Shopkeeper

April 15, 2011 Kinetic vs Static

To that end, I started a fashion blog a few months ago, and decided to use Tumblr as the medium. I maintain several tumblr’s and one of the things I noticed was that the fashion and style contingent on Tumblr was very high. Maybe it is the ease with which people can share and re-share other peoples visual goodies, maybe its a community thing, but the fashion world has completely taken to Tumblr as a platform.

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Digital Marketing is All About Love

April 5, 2011 Building the New

There comes a time in every marketer’s career-hopefully towards the beginning-when they realize that at the end of the day, they spend their lives selling other people things. Books, apps, food, products, services, whatever. But it is what we do. We can, and do, couch this rather banal and mundane act in lofty words and expressions like storytelling, and engagement, and conversation, and connectivity. I’ve [...]

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