Sauce Network

Client:

Sauce Network, Chef Frank Prisinzano, Supper, Frank and Lil’ Frankies Restaurants

Project:

Digital Strategy, Web Design, Mobile App Development, Web Video Series, Social Branding

About:

Chef Frank Prisinzano, as owner and operator of the highly successful East Village restaurants Frank, Lil’ Frankies and Supper, approached ZAC, Digital Agency about renewing their online presence. What started as an initial discussion about better managing their social media presence quickly evolved into a more lasting and significant project that would establish the Frank restaurant group as one of the most innovative and pioneering restaurants online.

Key Takeaways:

Imagine seeing videos of a restaurants entire menu being made, recipe by recipe. Imagine interviews and features with staff, customers, neighborhood locals, artists, musicians and everyone else that make up the wonderful community that has built up around Frank’s restaurants. Imagine a chef and restauranteur promoting radical transparency by showing the public exactly what goes on: in his restaurants, but more importantly, in the mind of Frank himself. From his Italian gastro-tours to his monthly private dinner parties, we decided to attempt to “put it all out there” and invite the customers, friends and community interact and learn.