blaiseandco

Client:

Blaise and Co. is a contemporary artist management company based in New York City.

Project:

Web Design/ Development, Content Strategy, Training, Analytics, Email Marketing

About:

ZAC, Digital Agency worked with Blaise Niosi, proprietor of Blaise and Co., to redesign and relaunch her website and business online. We also custom built not one but two blog pages for Blaise and Co., each with its own specific functionalities. The Blaise Bulletin was intended as a normal blog space. The Collaboration was designed as a place for the artists Blaise represents to share their work, influences and perspective with Blaise’s unique community of collectors, critics and journalists and other gallerists.

Key Takeaways:

ZAC, Digital Agency is quickly becoming familiar with the demands and concerns of emerging art world entities. Blaise and Co., as a “new curatorial model,” had multiple requirements. To relaunch the brand online successfully highlighting both the exhibitions and work of their current stable of artists, as well as provide spaces for their external communication. Blaise also wanted to experiment with the ability to sell work online, but with the budgetary constraints of the project, we were forced to do what we love doing…problem solve. ZAC, Digital Agency found a relatively inexpensive yet functional and scalable e-commerce functionality which we embedded within the site. We also worked with Blaise and her team on a strategy for both of her blogs and trained the staff in proper uploading of content, search engine optimization, content syndication across social networks and a full-suite of analytics measurement and tools